“We think in generalities, but we live in details.” – Alfred North Whitehead
It is a staple of cycling media that the main purpose of cycling is to go faster (the mainstream cycling media that caters to the road cycling amateur racer or enthusiast). How-to articles are a regular occurrence, equipment reviews focus on weight (reduced weight apparently helping you to go faster), and bike reviews always make a comment on how ‘fast’ a bike is (the rough equivalent of testing a car without reference to what engine it has, but never mind). Reviews have reached a kind of pseudoscience degree of ridiculousness – effectively advertorial (true quote: “I honestly felt like this shoe made me faster”; this raises some interesting cognitive biases and interesting questions of epistemology) – that won’t be discussed here and is best left to the more capable (and perhaps more cynical).
If you were a roadie a few decades ago, your main interest probably was in going faster. You were likely a young aspiring racer in what was a mostly fringe pursuit. Your interest was in progression up through the category classes in road racing. (If you, dear reader, are one of these riders right now, stop reading here. And best of luck.) There were no fondos or other general events and anybody who was bike riding for fun was probably on a mountain bike.
This idea of progression remains the main thinking of the industry, despite there being a large number of riders who are not interested in moving up as amateur racers. And now it is much more consumer driven. As you progress (i.e. get faster) you graduate onto (supposedly) better bikes and equipment. Bike reviews regularly note whether a road bike is a beginner version, or for an enthusiast, or an aspiring racer. This is despite the marginal difference between bikes in these different classes – at least in terms of performance – and that trickle-down has meant that groupsets and wheelsets and other components, even at the lower end, are more than adequate in most cases and the potential performance gains of more expensive equipment entirely minuscule. Continue reading The ride better project (or: A rambling manifesto)